By Carl Brown
The PRNDL Process is a method of developing a winning sales script or message to call an audience to action. It uses universal motivations, arranges them in an effective sequence and uses a mnemonic device to make it easy to remember and implement. Using the unique prospective of how he learned to sell, the author shares stories in order to teach components of a sales process. This book is easy to read and easy to implement in your professional or personal life!
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